Turning an idea into a working business model and reaching your first customers requires clarity on the actual problem, customer needs, and the next steps. It is precisely in addressing these issues that I serve as a thought partner for entrepreneurs.

As a mentor

I focus primarily on creating clarity: what the actual problem is, what decision needs to be made, and what action will move things forward. My mentoring is guided by the principle of “clarity before action.” First, we must understand whether we’re dealing with the actual issue or just a visible symptom. I focus on practical discussion, honest feedback, and realistic testing of ideas—and, when necessary, pushing people out of their comfort zones.

Experience

I am the founder and CEO of Hepta Insights and have built a technology company operating in the fields of energy, critical infrastructure, artificial intelligence, and international B2B software. My experience spans corporate strategy, sales, international expansion, working with investors and clients, team leadership, and delivering complex technological solutions. As a mentor, I have supported early-stage entrepreneurs, teams transitioning from research to business, and startups in validating their business models, understanding customer needs, and preparing for their first sales or funding pitches.

Who I Work Best With

I work best with ambitious mentees who are open to honest feedback, willing to take responsibility, and committed to actually following through on agreed-upon steps. I’m particularly well-suited to working with someone who has an idea, a research-based solution, an early-stage company, or a growing organisation, but who needs clarity regarding focus, business model, sales, or management.

What the Mentee Gains from the Collaboration

The mentee gains a clearer understanding of the true essence of their idea, company, or leadership challenge; a practical action plan for next steps; and honest, entrepreneur-driven feedback on their business model, sales, strategy, or leadership. The collaboration helps them better prepare for conversations with clients, partners, investors, or their team, and communicate their value proposition more clearly and persuasively.

Areas where the mentor adds the most value:

• First-time leaders
• First-time entrepreneurs
• Change management
• Entrepreneurship, business models, and/or strategic priorities