Internal and external audit of the employer brand
We create a complete picture of your organization’s employer brand status and help identify opportunities for its development and improvement.
Our service value proposition
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A comprehensive overview of your company’s position as an employer
We help you understand your current position as an employer—identifying strengths and challenges from the perspective of your current employees, as well as external talent and the public.
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Deep understanding of employee experiences
Our in-depth audit gives you insight into how your employees truly feel—what engages them and what’s on their minds.
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Perception of your organization’s image among external target groups
Through a structured external survey and analysis, we help determine how your company is perceived as an employer by key external target groups—your potential future employees.
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Alignment between internal and external employer brand perceptions
We help you assess whether your organization’s internal and external employer brand perceptions are aligned, and provide guidance on how to strengthen that alignment.
Service description
Fontes’ internal and external employer brand audit provides your organization with a thorough understanding of how your company is perceived as an employer—both by current employees and potential future talent.
The process begins by identifying key personas—internal and external target groups whose expectations and experiences will be explored.
Together with the client, we define the audit sample and scope and select the most suitable methods, such as surveys, interviews, and focus groups. The internal audit focuses on analyzing the employee experience and internal brand perception among current staff. We also gather insights to either develop or update your employer value proposition.
The external audit maps how potential employees perceive your organization as an employer and what their expectations are. If desired, we can also conduct a competitor analysis—comparing your employer image with that of key talent market competitors—and provide recommendations for strengthening your employer brand.
We’re here to support you beyond the audit as well, guiding you through the next stages of developing and enhancing your employer brand.
Service Provider
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Partner, Head of Recruitment and Employer Branding Team
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Contact usClient stories
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Employer branding case study (in Estonian): Why did Scanfil Estonia’s production unit see the need to build a strong local employer brand? To attract talent for key roles in production and engineering.
Fontes uses a variety of research methods in its employer brand audit, tailored to the specific needs and scope of the organization. Typically, we employ surveys, interviews, and focus groups to gather comprehensive and diverse insights into the employer image—both from current employees and potential future talent.
The employer brand audit involves a variety of stakeholders within the organization, including current employees from different departments and levels, as well as key external target groups. The exact sample and scope of the audit are always agreed upon with the client to ensure representativeness and a clear understanding of stakeholder expectations.
The duration of the audit depends on the scope of the project and the selected methods, but it typically takes 4–6 weeks. The process includes identifying key personas, collecting and analyzing data, and presenting the final results and recommendations to the client.
The audit results provide valuable insights into how your organization is perceived as an employer by both current and potential employees. This data helps you develop your employer value proposition, tailor your brand messaging, and plan actions that strengthen your company’s image as an employer.
The cost of the employer brand audit depends on the selected methods, scope of the audit, and your company’s specific needs. For a detailed quote, please get in touch with us so we can design the most suitable solution for your organization.
Take your organization’s employer brand to the next level.
Get in touch and consult with our employer branding experts to take the next step in elevating your organization’s employer brand.