Employer brand story, messaging, and visual identity

We articulate and visualise the employer brand narrative—an identity that tells the story of your organisation’s journey, values, and goals as an employer.

Our service value proposition

  • A unique employer brand narrative

    We help create an employer brand story, tagline, and messaging that express your organisation’s uniqueness, culture, values, and value proposition.

  • Alignment between employer brand messaging and experience

    The employer brand messages we create are rooted in the organisation’s DNA and are supported by evidence in both its culture and employee experience.

  • Reaching target audiences with your employer brand

    We provide recommendations and solutions for effectively delivering employer brand messages to both internal and external target audiences, ensuring consistency and impact.

  • Alignment between the employer brand and the corporate brand

    The verbal and visual language of the employer brand is developed in alignment with the organisation’s overall brand.

Service description

We help create a unique employer brand narrative, tagline, and messaging for your organisation, grounded in your actual culture and employee experience and designed to resonate with both internal and external target audiences.

We provide guidance on how to effectively deliver employer brand messages to your target groups, ensuring consistency and impact both within the organisation and externally.

As part of the service, we offer the option to develop an employer brand visual language that aligns with the organisation’s overall brand identity. This includes concepts for job advertisements and career pages, as well as employer ambassador stories and videos that support the employer brand and create an authentic connection with target audiences.

The exact scope of the service is unique for each organisation and is tailored individually, taking into account your company’s specific needs and objectives.

Service Provider
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FAQ

Frequently Asked Questions

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Our approach ensures alignment between the employer brand and the company’s overall brand language, maintaining consistency across both messaging and visual identity.

Yes, involving target audiences is an essential part of the employer brand development process. We gather input from employees and, where needed, test the messaging with both internal and external target groups to ensure that the employer brand is perceived as authentic and truly reflects the actual employee experience and organisational culture.

In addition to creating the messages, we also provide recommendations on how to distribute them to both internal and external target audiences. This includes guidance on channels and formats that ensure consistency and impact both within the organisation and beyond.

The duration of the process depends on the scope of the project and the organisation’s needs, but it typically takes 4–6 weeks.

The cost of the service depends on the organisation’s needs and the scope of the work involved. Each project is tailored to the organisation’s specific objectives and target audiences. To receive an accurate quote, we recommend contacting us so we can create a solution that best suits your needs.

Take your organisation’s employer brand to the next level

Get in touch and consult with our employer branding experts to take the next step in your organisation’s employer branding.

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