Employee ambassador culture development
We help unlock the potential of your organisation’s employee ambassador culture. We train, inspire and support employees as brand ambassadors so they can help strengthen your employer brand.
Our service value proposition
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Unlocking the potential of your employee ambassador culture
We help unlock your organisation’s employee ambassador culture by inspiring, training and supporting employees as ambassadors.
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Solutions that support employer brand objectives
We develop a training programme or initiative that reflects your organisation’s uniqueness, employer branding objectives, and the needs and challenges of your ambassadors.
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Personal brand ambassador action plan
We help each brand ambassador identify opportunities and channels for acting as an ambassador and develop a personal ambassador action plan.
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Practical tools, knowledge and skills
Our ambassador training sessions are practical and engaging, providing the tools and knowledge needed to act as brand ambassadors both internally and externally.
Service description
Employees are the most effective and credible “tool” in employer branding.
The goal of our training programmes is to help organisations activate and develop their employee ambassador culture and support employees in acting as ambassadors, thereby strengthening the organisation’s employer brand.
During the training, participants gain knowledge of both employer branding and personal branding, along with practical tools for sharing their stories and exploring different ways to act as ambassadors. The objective is for each brand ambassador to develop a personal, practical action plan that enables them to be effective in their ambassador role.
We design flexible and practical training programmes tailored to your organisation’s uniqueness and employer branding objectives. We offer both in-house and open trainings, ensuring that every ambassador is well prepared, supported and equipped with the necessary skills to act confidently and effectively as an ambassador.
Service Provider
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Partner, Head of Recruitment and Employer Branding Team
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Contact usFeedback
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When working with Fontes, you can be confident that you have a professional and trustworthy partner by your side who truly considers the client’s needs. The dedication and strong ideas of the Fontes team make the entire process smooth and enjoyable. As an added bonus, you get to work with exceptionally warm and pleasant people when bringing projects to life.
Read MoreSandra AriaEnefit
Employees as brand ambassadors are the most effective and credible “tool” in employer branding. They are authentic voices who share real stories and experiences about what it is like to work in your organisation and what makes you distinctive as an employer. The actions of informed, motivated and supported ambassadors help organisations effectively achieve their employer branding objectives.
Employee ambassador trainings are designed for all employees who are genuine supporters of the organisation and want to contribute to developing the employer brand. Brand ambassadors can work across a wide range of units, roles and levels within the organisation.
During the training, employees gain the knowledge and tools needed to contribute as brand ambassadors in a conscious and effective way. Throughout the programme, participants develop a personal ambassador action plan that supports impactful and results-driven engagement.
The cost of the training depends on the scope of the programme, the number of participants and the organisation’s specific needs. Each employee ambassador training or programme is tailored to the organisation’s objectives, so we recommend contacting us to receive a more detailed and personalised quote.
Take your organisation’s employer brand to the next level
Get in touch and consult with our employer branding experts to take the next step in developing your organisation’s employer brand.