Developing an Employer Value Proposition (EVP)
Our employer value proposition development service is based on the unique Give & Get methodology, creating a two-way, win-win agreement between employer and employee that is authentic and meaningful for both your current and future employees.
Our service value proposition
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A strategic and holistic approach
Our value proposition development service is built on the organisation’s strategic objectives, culture, values, and the actual employee experience.
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Data-driven approach
When developing the value proposition, we rely on thoroughly collected insights from employee experience and culture research, forming the foundation for a credible and distinctive employer value proposition.
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The “Give & Get” value proposition methodology
We use a distinctive Give & Get methodology to create a two-way agreement between employer and employee that is transparent, authentic, and meaningful.
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Activating the value proposition
We help define and position your value proposition and ensure it is effectively communicated to both internal and external target audiences.
Service description
Our value proposition development service is based on a data-driven approach. We begin by defining the target groups, or key personas. We analyse previous research conducted within the organisation and, where needed, carry out additional surveys, interviews, and focus groups. The goal is to gain a clear understanding of what makes working in your organisation unique and what your key challenges are as an employer. This insight provides a strong foundation for creating a credible and distinctive employer value proposition.
We develop the value proposition in close collaboration with your people. We facilitate design workshops involving employees from different units and levels across the organisation. This ensures that the value proposition reflects a holistic organisational perspective and is meaningful to your current employees.
We use the Give & Get methodology, which stands out for its two-way approach. This methodology helps create a balanced employer value proposition in which both parties—the employer and the employees—clearly understand each other’s expectations and the mutual benefits involved. This win-win agreement makes the employer value proposition distinctive and transparent for employees.
Before final approval, we test the value proposition with your people and make any necessary refinements. We also support you in articulating and positioning the value proposition and provide recommendations for its implementation across both internal and external channels.
Image: Give & Get Model
Service Provider
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Partner, Head of Recruitment and Employer Branding Team
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Contact usAn employer value proposition (EVP) is a two-way agreement between an employer and its employees that reflects the organisation’s values, goals, and unique strengths. It helps create a clear and attractive image for both current and future employees, differentiates the company from its competitors, and attracts the right talent.
The development of an employer value proposition begins with a data-driven approach, mapping target groups and analysing existing research. Where needed, we conduct additional surveys and interviews. The value proposition is then developed in collaboration with the company’s employees through design workshops, where a balanced employer value proposition is created that reflects the perspectives and values of the entire organisation.
The Give & Get methodology is a distinctive two-way approach that helps create a balanced and transparent employer value proposition. Within this methodology, it is clearly defined what employees expect from the employer and what the employer offers in return. The result is a win-win agreement that is credible and attractive to both current and future employees.
The employer value proposition development process typically takes 4–8 weeks, depending on the organisation’s needs and the level of stakeholder involvement. The process includes initial research, workshops, and testing with employees to ensure the authenticity and relevance of the value proposition.
The cost of developing an employer value proposition depends on the scope of the project, the number of participants, and the methods used. Each project is tailored to the client’s needs and the size of the organisation, so to receive an accurate quote, we recommend getting in touch with us.
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